![]() By then, Buddy Lee had become the second-highest-selling doll in the United States. The Buddy Lee dolls were discontinued in 1962 because they were no longer profitable. This information is direct from the historian who researched the Lee company archives in 2008 for a special Lee company function on the Buddy Lee doll. ![]() These dolls instead are composition carnival dolls (term used by collectors – dolls sold at carnivals as prizes) that look similar to the Buddy Lee doll. Lee Company they never made any female doll at all. Starting in 1949, Buddy Lee was produced as a 13-inch hard plastic doll.Īlthough female versions of the so-called Betty Lee doll surface from time to time, there was no official Betty Lee doll ever made by the H. Lee encouraged stores to sell the dolls after the displays were taken down, and later provided the dolls for retail sale, including versions dressed as a cowboy, Coca-Cola deliveryman, railroad worker and gas station attendant. The 12½-inch composition dolls first appeared in the windows of Dayton's flagship store on Nicollet Mall in Minneapolis, then were used at stores nationwide. ![]() Sales manager Chester Reynolds, later Lee's board president, came up with the idea of using a doll to "model" miniature versions of the company's clothes for store displays. The doll, a promotional item for the company from 1920 to 1962, was brought back as the star of television advertising for the company's Lee Dungarees line from 1998 until the mid-2000s. Buddy Lee rolled up his sleeve to promote blood donation on behalf of the American Red Cross in an ad after the September 11, 2001, attacks.īuddy Lee was an advertising mascot for Lee Jeans. For the American wrestler, see Buddy Lee (wrestler).
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